Franchising

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Prospects for grows
are excellent in Germany

Franchising is big in Germany. There are more than 1,000 franchise systems operating in Germany and about 65,000 Franchisees. Together they are employing more than half a million people. The franchise sector as a whole has thus become an important employer and with the outlook for further growth positive, the figures are set to rise over the next few years. Annual sales generated by franchise systems totaled 55 billon Euro in 2010 which is equivalent to 75 billion USD. And the prospects for growth are excellent. Annual sales generated by franchise systems are expected to rise to 75 Billion Euro or more than 100 Billion USD in 2015.

Sales of the German franchise industry

(in EUR billion)

(In 2011:  55 Billion EUR)

Sales_of_German_franchise_i

Quelle: German Franchise Association

The service sector is dominating the German franchise industry with a market share of 41.2%, followed by retail with 22.5%. The service sector is an important growth driver; however, other sectors like restaurant and catering have expanded considerably in recent years.


German franchising by sector

(in %, 2009)
German_franchising_by_secto
Quelle: Deutsche Bank Research


Don’t miss out on Germany and the excellent prospects the franchise sector offers for your franchise business.


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