Economic powerhouse
with favorable outlook

germany01Germany is the economic powerhouse of Europe. The country’s 82 million people have an average 37,000 USD to spend each year. The German economy is by far the largest and strongest in Europe, ranking in fifth place globally, surpassed only by the United States, China, Japan and India. “Made in Germany” has been a quality symbol for decades. Just think of the German motor industry with its luxury brands Mercedes, BMW, Porsche and Audi. Wind mills and solar panels producing electricity are newer export bestsellers which stand for the country’s shift towards sustainable solutions. Today Germany remains the second largest export nation in the world, surpassed by only China. In addition, Germany is 22nd out of 183 countries in the World Bank Group’s Ease of Doing Business ranking.

If you plan to expand your franchise offering abroad, Germany should be at the top of your list. It is a huge market with an excellent economic climate and favorable economic prospects. In 2011 the German economy grew by 3.0% while most other European countries were struggling to get out of the recession or trying to contain their debt problems. This year the German economy is forecast to continue to grow although at a slower pace. Don’t miss out on Germany because it is a lucrative consumer (B2C) and business (B2B) market.

Master Franchise Germany can help you overcome language and cultural difficulties when expanding to Germany or Europe. Franz-Josef Ebel, Managing Director of Master Franchise Germany, is a German national who has studied and worked in the United Kingdom for many years. He understands both cultures and will help you to avoid the pitfalls.

Are you ready to take the plunge?

Come across the channel or the big pond to Germany.

We’ll find you the right Master Franchisee!



The Case for Investing
in Europe is Compelling

CaseForEurope_800Despite the Eurozone crisis, Europe offers tremendous opportunities for US businesses and remains the most profitable region in the world for corporate America. This is the conclusion of a report commissioned by the American Chambers of Commerce in Europe and written by Joseph P. Quinlan.

Regional variations in
entrepreneurial spirit

Logo University of JenaThe entrepreneurial spirit varies drastically among different regions in Germany. This is the result of a study by psychologists who looked at Germany, the United States and the United Kingdom.

Number of new startups plunge
to record low in Germany

kfwA buoyant job market in Germany had a profound negative impact on startups in Germany in 2012: Only 775,000 people decided to start their own business – 60,000 or 7% less than in 2011. It was the lowest number of startups in Germany since 2000. These are the main results of KfW's current survey on startup activity in Germany.

German households have
assets of ten trillion Euro

Euro01The net monetary and real estate assets of German private households are as large as the combined national debts of all 17 eurozone countries, figures released by the German Federal Rerserve Bank called Deutsche Bundesbank show. The total assets amount to ten trillion Euro or 13 trillion USD, the net figure to more than eight trillion Euro or 10.4 trillion USD. 

Annual Economic Report
forsees continued growth

roeslerThe German economy will continue to grow this year, albeit at a slower pace than in the previous two years, the Federal Government's 2012 Annual Economic Report concludes. Germany remains the most dynamic economy in Europe, with unemployment reaching its lowest level in 20 years and disposable income continuing to rise.

Lucrative employment opportunities
hinder franchise expansion.

dp6166Three Dutch researchers have found that opportunity costs have a significant effect on an individual’s decision to set up his own business. A discussion paper on the topic was published by the Institute for the Study of Labor (IZA). Find out more by clicking on the headline.
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