Local adaptation
breeds success

Consultancy Services

Fotolia_42860091_XSIf you want to expand to Germany, Master Franchise Germany® can offer you a wide range of Consultancy Services how to best adapt your Franchise System to the German market and culture. 
Feel free to contact Franz-Josef.
Once you have told us your requirements, we will be able to send you a quote of the cost of our consultancy services. Master Franchise Germany® is a member of the International Franchise Association (IFA) and Franz-Josef is also a member of the IFA International Committee.

Phase 1 - Feasibility Study: Master Franchise Germany® will undertake a detailed analysis of your company and management structure, including current and historical trading patterns, and existing and potential turnover and profitabilityo ensure that the pricing and margin indicators are sufficiently robust to be attractive to Franchisor, Master Franchisee and Unit Franchisees. The market will be researched to identify competitors, market trends, conditions and regional adaptability, to establish the strength, credibility and long term potential of the brand in Germany. The study will also clarify the exact structure of the proposed Franchise model in Germany and likely territory numbers, the contents and price of the Franchise Package, and identify all the documents and agreements needed to protect both the Franchisor, Master Franchisee and Unit Franchisees.

A financial statement of the costs of establishing your Franchise in Germany will be prepared, together with a forecast of the profit and loss models for Franchisor, Master Franchisee and Unit Franchisees. We will also advise on the ideal Franchisee profile, and intellectual property rights protection.

This study will require a full day’s briefing meeting at your headquarters, including field visits to see Franchise Units in operation. A further full day meeting is recommended to deliver the preliminary report and discuss the recommendations. The study will take four to six weeks to prepare.

Phase 2 - The implementation Programme: Master Franchise Germany® will put into action the blueprint developed during the phase of the Feasibility Study, preparing Franchise Prospectus, a detailed Information Document, advising on design and marketing, initial and on-going Franchisee training, Franchisor, Master Franchisee (if necessary) and Unit Franchisee Manuals, and if necessary Staff Handbooks. If some of the material already exists, Master Franchise Germany® will translate and adapt them to conform to the German environment (including labour laws, etc.).

We will set up reporting procedures, advise on IT and software requirements, corporate image, and internal communications. We will work with the Franchise Lawyer in preparing the Franchise Agreement, advise on proper Intellectual Property Rights protection, and help to prepare recruitment advertising.

We will speak to our contacts in the banks and commercial lenders to ensure that any applicant wishing to finance the licence fee can be directed to a sympathetic and well briefed source. The implementation programme will take two months to complete.

Phase 3 - Master Franchisee Recruitment: Master Franchise Germany® can handle all your leads, screening applicants by telephone, sending the initial prospectus and following up with a more detailed telephone interviews. This second interview is designed to establish the real interest of the applicant, testing the ability to run your franchise and his or her financial situation. The applicant will be asked to submit a Curriculum Vitae and a completed application form and financial statement, and nominate private and business referees.

If the applicant appears suitable the more detailed Information Document will be presented and discussed, and an assessment of the applicant will be made. This stage is followed by a one-to-one meeting with the Franchisor Principals. We can also help potential Franchisees prepare business plans and advise on raising finance if necessary.

Phase 4 - On-going Support: In the early days of the Franchise development Master Franchise Germany® can offer help in training and monitoring Franchisee’s performance against KPI’s, tailored specifically to your industry and Franchise, until such time as the business is robust enough to support full time Franchise management. If  you wish to outsource Franchisee Support facilities, Master Franchise Germany® can supply a complete package to include local sales and marketing plans, staff recruitment and training, and annual performance review against business plan.

Phase 5 - Performance Review:  For established Franchisors and Master Franchisees, Master Franchise Germany® offers a performance review, which looks at every aspect of the Franchisor’s or Master Franchisee's operation, and helps to identify development opportunities, and areas for improvement. A “secret shopper” service is also available.



The Case for Investing
in Europe is Compelling

CaseForEurope_800Despite the Eurozone crisis, Europe offers tremendous opportunities for US businesses and remains the most profitable region in the world for corporate America. This is the conclusion of a report commissioned by the American Chambers of Commerce in Europe and written by Joseph P. Quinlan.

Regional variations in
entrepreneurial spirit

Logo University of JenaThe entrepreneurial spirit varies drastically among different regions in Germany. This is the result of a study by psychologists who looked at Germany, the United States and the United Kingdom.

Number of new startups plunge
to record low in Germany

kfwA buoyant job market in Germany had a profound negative impact on startups in Germany in 2012: Only 775,000 people decided to start their own business – 60,000 or 7% less than in 2011. It was the lowest number of startups in Germany since 2000. These are the main results of KfW's current survey on startup activity in Germany.

German households have
assets of ten trillion Euro

Euro01The net monetary and real estate assets of German private households are as large as the combined national debts of all 17 eurozone countries, figures released by the German Federal Rerserve Bank called Deutsche Bundesbank show. The total assets amount to ten trillion Euro or 13 trillion USD, the net figure to more than eight trillion Euro or 10.4 trillion USD. 

Annual Economic Report
forsees continued growth

roeslerThe German economy will continue to grow this year, albeit at a slower pace than in the previous two years, the Federal Government's 2012 Annual Economic Report concludes. Germany remains the most dynamic economy in Europe, with unemployment reaching its lowest level in 20 years and disposable income continuing to rise.

Lucrative employment opportunities
hinder franchise expansion.

dp6166Three Dutch researchers have found that opportunity costs have a significant effect on an individual’s decision to set up his own business. A discussion paper on the topic was published by the Institute for the Study of Labor (IZA). Find out more by clicking on the headline.
Member of  IFA