Master Franchise Germany®
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Master Franchise Germany® was set up to help franchisors from the US, UK and other countries enter the German market and to promote Germany as a country for franchise expansion. Our leaflet tells you more about our services. Click here
to view it.
Germany is Europe's strongest economy and about the only one in Europe that is still showing significant growth. Last year Gross Domestic Product (GDP) expanded by an astonishing 3.0%. In addition, the investment climate for franchisors from abroad is favourable. Find out more in the 'Opportunities' section.
The numbers are staggering and the prospects for growth are excellent: 1,000+ franchise systems, 65,000 franchisees, 55 billion Euro sales and half a million employees - these are the key characteristics of the German franchise market. Sales generated by franchise systems are expected to rise by more than one third between 2010 and 2015. Find out more in the 'Franchising' section.
Master Franchise Germany®, a member of the International Franchise Association (IFA), is your Franchise Broker for Germany. We employ state-of-the-art tools to find you the right Master Franchisee or Area Developer or Multi-unit Franchisees. Find out more in the 'Brokerage' section.
If you want to be really successful, adapt your system to the local culture and market. McDonald's does it with a German menu. The changes are usually small and do not affect the core of your franchise system, but the impact is huge. Read more in the 'Consultancy' section.
Franz-Josef Ebel (FJE), who has more than three decades of experience in journalism and communications, set up Master Franchise Germany to help franchise systems from aborad enter the German market. Having lived and studied in the UK, he knows how important it is to bridge the cultural differences. Find out more in the 'Experience' section.