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Burger King faces
desaster in Germany

BK%20LogoBurger King in Germany is facing a PR and Social Media disaster following reports by German television group RTL about a serious lack of hygiene in several of its outlets.


The Case for Investing
in Europe is Compelling

CaseForEurope_800Despite the Eurozone crisis, Europe offers tremendous opportunities for US businesses and remains the most profitable region in the world for corporate America. This is the conclusion of a report commissioned by the American Chambers of Commerce in Europe and written by Joseph P. Quinlan.

Regional variations in
entrepreneurial spirit

Logo University of JenaThe entrepreneurial spirit varies drastically among different regions in Germany. This is the result of a study by psychologists who looked at Germany, the United States and the United Kingdom.

Number of new startups plunge
to record low in Germany

kfwA buoyant job market in Germany had a profound negative impact on startups in Germany in 2012: Only 775,000 people decided to start their own business – 60,000 or 7% less than in 2011. It was the lowest number of startups in Germany since 2000. These are the main results of KfW's current survey on startup activity in Germany.

German households have
assets of ten trillion Euro

Euro01The net monetary and real estate assets of German private households are as large as the combined national debts of all 17 eurozone countries, figures released by the German Federal Rerserve Bank called Deutsche Bundesbank show. The total assets amount to ten trillion Euro or 13 trillion USD, the net figure to more than eight trillion Euro or 10.4 trillion USD. 

Lucrative employment opportunities
hinder franchise expansion.

dp6166Three Dutch researchers have found that opportunity costs have a significant effect on an individual’s decision to set up his own business. A discussion paper on the topic was published by the Institute for the Study of Labor (IZA). Find out more by clicking on the headline.

Master Franchise Germany®

Are you missing out
on Germany?

Fotolia_43171401_XSMaster Franchise Germany® was set up to help franchisors from the US, UK and other countries enter the German market and to promote Germany as a country for franchise expansion. Our leaflet tells you more about our services. Click here to view it.

Economic powerhouse
with favorable outlook

germany01Germany is Europe's strongest economy and about the only one in Europe that is still showing significant growth. Last year Gross Domestic Product (GDP) expanded by an astonishing 3.0%. In addition, the investment climate for franchisors from abroad is favourable. Find out more in the 'Opportunities' section.

Prospects for grows
are excellent in Germany

german_franchisingThe numbers are staggering and the prospects for growth are excellent: 1,000+ franchise systems, 65,000 franchisees, 55 billion Euro sales and half a million employees - these are the key characteristics of the German franchise market. Sales generated by franchise systems are expected to rise by more than one third between 2010 and 2015. Find out more in the 'Franchising' section.

We'll find you the right
Master Franchisee

ifa-logo Master Franchise Germany®, a member of the International Franchise Association (IFA), is your Franchise Broker for Germany. We employ state-of-the-art tools to find you the right Master Franchisee or Area Developer or Multi-unit Franchisees. Find out more in the 'Brokerage' section.


Local adaptation
breeds success

Fotolia_42860091_XSIf you want to be really successful, adapt your system to the local culture and market. McDonald's does it with a German menu. The changes are usually small and do not affect the core of your franchise system, but the impact is huge. Read more in the 'Consultancy' section.

Excellent connections and
long-running recruiting experience

fjebelFranz-Josef Ebel (FJE), who has more than three decades of experience in journalism and communications, set up Master Franchise Germany to help franchise systems from aborad enter the German market. Having lived and studied in the UK, he knows how important it is to bridge the cultural differences. Find out more in the 'Experience' section.
Member of  IFA